oUR mission
« NATURA FROST is committed
to contributing to good eating,
simply and naturally. »
OUR HISTORY
Passion as Heritage
The story of Natura Frost has its roots in the 1950s, in the heart of Les Halles in Paris. At that time, François Desmoulins' uncle worked there as a fruit and vegetable wholesaler. From this foundational heritage sprang values that have stood the test of time: a passion for the product, a commitment to quality, and a spirit of constant innovation.
A few years later, the family business moved to the Rungis International Market, near Paris. This new chapter reinforced an approach resolutely focused on the rigorous selection of fruits and vegetables from exceptional terroirs.
In 2009, François Desmoulins chose to perpetuate this tradition by founding Natura Frost, with the ambition of sharing this expertise beyond borders. The partnership established with Vertical Agro marks a key step in the company's development, affirming its commitment to promoting the value of Kenyan land and agricultural know-how.
Fifteen years later, Natura Frost continues its development by expanding into new markets, notably Peru, to create new potato-based product lines. The choice of frozen products then became the obvious one. This solution preserves the freshness, flavor, and inherent qualities of the raw produce, while offering consumers reliable, convenient, and ready-to-use vegetables.
Today, Natura Frost continues to expand its innovative range dedicated to food service professionals, combining excellence, naturalness, and practicality. Each product embodies our commitment: to reveal the best of local produce and share a passion passed down through generations.
Our business project
Our project is based on a foundational three-part principle:
Nature
The farming community
Culinary arts
Nature: respecting and enhancing it
Nature is our source of inspiration. Its radiance guides us and pushes us to extract the best from it, while respecting its balance.
We value local and responsible agriculture, as well as the know-how of the growers, in order to offer high-quality vegetables.
The varieties are selected to be in perfect harmony with their natural environment, without GMOs or chemical pesticides, and in respect of natural cycles.
Each harvest reflects our commitment to quality and our dedication to environmentally friendly production. This commitment allows us to offer authentic vegetables, grown with care and in harmony with nature.
The farming community
In Kenya and Peru, our farmers share ancestral knowledge, guaranteeing flavorful and authentic vegetables. We place particular importance on the fair distribution of value, enabling local communities to earn a decent living from their work.
A portion of our profits is donated to a foundation dedicated to supporting families and local development.
This approach reflects our conviction that quality agriculture depends first and foremost on the women and men who cultivate it.
Our teams design, select and support growers at every stage:
- Selection of top-quality varieties
- Rigorous harvesting,
- Production processes that favor manual finishing,
- High requirements for traceability and quality.
Culinary Arts: elevating the vegetable
Our community of partner chefs shares a strong conviction: vegetables deserve a central place on the plate.
Driven by a passion for plants, they strive to extract the best from the earth to enhance each creation. Vegetables then become a true element of gastronomic differentiation.
The recipes are designed to showcase unique terroirs:
- In Peru, our teams have developed potato-based side dishes with unique flavors;
- In Naivasha, Kenya, we select mini-vegetables and beans of remarkable quality to offer a range of exceptional cooked vegetables.
Each product is the result of collective work, bringing together growers, process engineers and cooks, in order to offer unique, gourmet and responsible recipes.
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